Fullpath (formerly AutoLeadStar) is an AI-powered Customer Data and Experience Platform that helps automotive dealers and manufacturers create an effective data and marketing strategy. Machine learning works to optimize every part of the process including data collection, data structuring, data insights, ad budgets, messaging, targeting, audiences, and inventory management. All of this technology works in the background to empower the dealer to customize and modernize the car purchasing experience and ultimately succeed in the digital era.